The smartest of them all HP Touchsmart PC’s flash based 3D ad on a webpage

Posted by vishi.gondi July 14, 2008 at 9:00 amdisplay ad

from the baitshop

HP Touchsmart PC campaign has a 3D ad on a webpage. When you roll over the ad, 3D buttons pop out of the ad and respond to the user’s gestures. Sit tight and get ready to see more of these ads show up as the new flash player supports 3D natively.

You might or might not be able to catch this ad on Lifehacker or Gizmodo, but here’s one more post that talks about it. Update: A video of the ad in action is embedded below.

who’s it for?

The product is targeted at tech savvy users who would set up a touch screen media center at home. It tries to take the place of the regular fridge door with notes, pictures and magnets and it does have a steep hill to climb.

why is it being done?

In an era of something new every day, it’s hard make tech savvy people say, “thats cool!” – this ad succeeds.

are the fish biting?

Looking at the responses online, it does seem to get eyeballs to the product site. But the success of the “HP Touchsmart PC” would depend on whether it satisfies a real need.

where to from here?

The ad is also followed up with some video ads. Look them up on the HP Touchsmart campaign site.

update:

The ad in action.

comments

2 comments

Look - free balloon rides! Turkey Welcomes You magazine ad

Posted by tom klein July 8, 2008 at 6:58 pmmagazine ad

from the baitshop

Okay, this is just weird. I know Turkey isn’t exactly France, but what’s with this totally weird ad. I’m a huge balloon fan, but I just can’t figure out how this is supposed to make me want to visit Turkey.

And, I’ve actually heard just amazing things about the place. It’s not as if Turkey is in competition with Disney World. isn’t there something that they could communicate here that would be a bit more upscale and ownable – as in, these are things you can only see and do in Turkey?

By the way, Turkish dudes, we’ve already got a fab balloon fiesta in Albuquerque every year. Balloons, per se, don’t say Turkey in any way, whatsoever.

who’s it for?

This ad ran in Departures, the magazine for Platinum Amex card holders. Target is the road warrior.

why is it being done?

Butts in seats – namely, butts in Turkish Airlines seats.

are the fish biting?

I would bet that this is actually “un-selling” Turkey. It’s turning the cool “I’m going to Turkey” into something that’s decidedly uncool. Definitely not working juxtaposed with luxury Vuitton or Chanel ads.

where to from here?

How about a blog post about things to do in Istanbul?

comments

no comment

Chop chop chop Atlanta Braves direct mail review

Posted by tom klein July 7, 2008 at 6:12 pmdirect mail

from the baitshop

So many direct mail pieces wash over us, it’s a wonder that we notice anything at all. This one showed up and stood out. Well, it helps that I’m a Braves fan (and the tail-wagger even has a Braves collar). Don’t think that our keen bait shop will be swayed by fandom and nostalgia. This direct mail does well on the merits.A great and evocative image. A simple offer. And a handful of thoughtful niceties – things like the square drawn around the URL. The real question – shouldn’t this be a banner ad somewhere that would let me buy something on the spot. When you’re selling something intangible like tickets, you would think that display ads would be more productive than a slick direct mail.

who’s it for?

The baseball fan. Also, given that the back side of this ad reads like something of an insider’s suggestion, it’s aimed at fans, people who already know the players. It’s definitely not targeted, for example, at moms who might be interested in having a fun family outing.

why is it being done?

They aim to sell a 20 game ticket plan

are the fish biting?

While we were caught by the great image and slick execution, we wonder if the offer will have sufficiently broad appeal.

where to from here?

Check out the Atlanta Braves official site

comments

8 comments

Patriot games Obama’s Country I Love tv ad review

Posted by tom klein July 3, 2008 at 4:23 pmelection 2008, television

from the baitshop

The TV ad war has begun. First shot fired by the Obama camp with this biographical ad. It addresses in one swoop numerous kefuffles – from the flag pin to the elitist “clinging to guns” comment and I’m sure several in between. While it may seem surprising that anyone who’s not a potted plant already knows him, rest assured that most of the country doesn’t really know much about Senator Obama. Ergo, this introduction and history helps introduce the candidate to that part of the country that’s been just going to work and doing their job, as opposed to following the primaries.

who’s it for?

Surprisingly, this ad isn’t just for purple and blue states. They’re investing in some of the other varieties, with hopes of putting more in play than the usual handful of folks from that state that’s high in the middle and round on the ends.

why is it being done?

Introduce the candidate and start the campaign against McCain.

are the fish biting?

TV ads are expensive, especially when compared to what is, I am not making this up, 24 hour coverage on cable. I’m sure the pollsters are seeing that these ads and helping folks to get to know Senator Obama.

where to from here?

Well, hold on to your hats, there’s about half a billion dollars of media spending on its way.

comments

1 comment

Tall, dark, & batty Armani for Bruce Wayne – The Dark Knight print ad review

Posted by tom klein July 2, 2008 at 7:04 pmmagazine ad

from the baitshop

While it does call to mind a certain American Psycho a bit more than the Dark Knight, this print ad, found in the Departures Magazine (freebie for Platinum American Express users) is strangely cool and interesting. For the gray hairs in the crowd, it might even remind you of Giorgio Armani’s breakthrough ads featuring Richard Gere aka The American Gigolo. Anyways, what’s interesting here is how just another suit ad stands out thanks to the introduction of a fictional character, billionaire playboy and industrialist Bruce Wayne. If you can’t have the bat’s amazing toys, at least you can slip into his alter ego’s stylish duds.

who’s it for?

American Express Platinum Card holders – usually road warriors of some flavor.

why is it being done?

This ad is a great example of how licensing rights can help drive franchise profits.

are the fish biting?

It’s hard to tell, but if we could get someone from Neiman Marcus to weigh in here, we’d be much obliged.

where to from here?

Check out what’s on sale at Armani.

comments

5 comments



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