Oh courant! Obama’s Running Mate email and text notifier

Posted by tom klein August 20, 2008 at 12:42 pmcheck my bait, election 2008, email

from the baitshop

This is just plain smart. And cheap. And modern. Instead of holding a press conference, the Obama camp has decided that it will send the announcement of his running mate by email and text message. Even better, they’re capturing email addresses and text messages for all sorts of good stuff in the future – ranging from fund raising, to organizing, sourcing volunteers, and then the big enchilada . . . getting people to the polls.

who’s it for?

It’s for the political wonks who have to be in the know. Or maybe just for someone who wants the scoop before it gets to CNN.com or the New York Times.

why is it being done?

In addition to the obvious, it positions the Obama camp as with it and somewhere south of 75 years old.

are the fish biting?

This is a win. Even if McCain copies it, he’s just copying it.

where to from here?

You can sign up to receive the announcement of Obama’s running mate. More importantly, there may be a lesson here for you. Does your company have something that your customers would like to know about – right when it’s available?

Update: It’s Biden, though the noble experiment was a failure. The news hit the presses BEFORE the official message thanks to a leak by an insider.

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I thought it meant Table of Contents Samsung Touch of Color magazine ad review

Posted by tom klein August 17, 2008 at 5:37 pmmagazine ad

from the baitshop

This print ad for Samsung LCD TV’s has us wondering – what are they thinking? If we’re going to imagine a television inspired by art, I think that it might look a little different from every other TV.

Adding along a lot of mysterious and undefined terms, like Touch of Color and Series 6, just serves to cloud the picture even further.

The final insult here is for all of you design-focused readers. At the bottom of the ad, they’ve put the TOC on top of the TV, but have not angled the letters to represent the accurate perspective. It screams too cheap to hire a real designer or intro to Photoshop 101 – not befitting Samsung and certainly not inspiring anyone to drop a few grand on an LCD TV.

who’s it for?

Given that this ad appeared in an upscale magazine, I would assume that they’re targeting a more female audience (than the traditional electronics ad) that’s also upscale.

why is it being done?

To sell some TV’s – and, more likely, build the Samsung brand which isn’t faring too well in the LCD game against Sony and Sharp.

are the fish biting?

It would surprise us.

where to from here?

Check out the selection at Wal-Mart, Best Buy, and the like.

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A shot at perfection Patron magazine ad review

Posted by tom klein August 12, 2008 at 6:40 pmintegrated, magazine ad


from the baitshop

Here in the baitshop, we like to think of ourselves as experts when it comes to alcoholic beverages – including the domain of upscale tequila. This magazine ad calls to mind Faith Popcorn’s now timeworn locution of affordable luxury. What used to pass for such a luxury, things like Ben and Jerry’s ice cream, now has an adult counterpart.

As for the ad, it can seem sort of absurd to compare a $40 bottle of tequila with owning a villa in Tuscany. The whole idea behind an affordable luxury is that it represents perfection, but it’s not out of reach. Think of Mont Blanc pens or even a Chanel lipstick. Just about anyone can gain access to perfection, albeit on a small scale.

We’d have to say that the idea that some perfection is debatable leaves us a bit confused. Does the line imply that not everyone can agree on a vacation home, but they can agree on a brand of tequila? Maybe we’ve just spent too much time down in the Keys to know the difference.

who’s it for?

Tequila drinkers with a few extra dollars. Or, maybe someone who’s just looking to impress.

why is it being done?

Remind people to ask for Patron . . . or to remind them which of the 50 different tequilas they should buy when they’re wandering around the liquor store.

are the fish biting?

This brand has been hugely successful – as has the category. What’s the next liquor category that will make the leap to uber super premium . . . rum?

where to from here?

The proof is in the . . . margarita. Cheers.

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Actually, I was hoping for your digits Salesforce.com Napkin Sketch Magazine Ad

Posted by tom klein August 4, 2008 at 3:17 ammagazine ad

from the baitshop

Well, you might be surprised but we do love how hand drawn stuff stands out on the web. What really works here is how this ad makes you stop and try to figure it out. They do take for granted that you know what the heck CRM Solutions are, but hey, that seems okay here. If you’re in business and you don’t know, you’ve probably been on some other planet. However, we would like to see it describe what the heck Salesforce.com does – even if it’s supposed to be a winner in ease of use.

who’s it for?

Business executives. CRM is like brushing your teeth – something you need to be forced to do until it becomes an ingrained habit. companies don’t do it very well.

why is it being done?

Sell a little software as a service.

are the fish biting?

Salesforce.com has all of the momentum. No one wants to go through a big software implementation that takes years. I’m surprised so many companies still go through it. The lesson for most companies is to not try to customize it too much.

where to from here?

Have you hugged a customer today?

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Back to basics John McCain biography TV ad review

Posted by tom klein July 28, 2008 at 9:59 amelection 2008, television


from the baitshop

McCain is nothing if not the biography candidate. This TV ad delivers that biography, juxtaposing a wounded and tortured McCain shot down over Vietnam with long-haired, sybaritic hippies who definitely do inhale. Too bad Senator Obama couldn’t be shown in stark contrast soaking in Woodstock or some other hedonistic festival. The point is that in 1968 Senator Obama had just entered . . . the first grade.

who’s it for?

This ad tells the McCain biography for those who don’t know it. Surprisingly, Senator McCain has made no mention of the fact that his son is currently serving in Iraq.

why is it being done?

Introduce the candidate and explain his bona fides in national defense and security matters.

are the fish biting?

Those electoral fish can be tricky. It seems that the swing states are too close to call, though there’s much talk of a press corps love affair with the other guy.

where to from here?

While these ads are nice, the real battle will happen when the campaign moves beyond biography.

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