I thought it meant Table of Contents Samsung Touch of Color magazine ad review

Posted by tom klein August 17, 2008 at 5:37 pmmagazine ad

from the baitshop

This print ad for Samsung LCD TV’s has us wondering – what are they thinking? If we’re going to imagine a television inspired by art, I think that it might look a little different from every other TV.

Adding along a lot of mysterious and undefined terms, like Touch of Color and Series 6, just serves to cloud the picture even further.

The final insult here is for all of you design-focused readers. At the bottom of the ad, they’ve put the TOC on top of the TV, but have not angled the letters to represent the accurate perspective. It screams too cheap to hire a real designer or intro to Photoshop 101 – not befitting Samsung and certainly not inspiring anyone to drop a few grand on an LCD TV.

who’s it for?

Given that this ad appeared in an upscale magazine, I would assume that they’re targeting a more female audience (than the traditional electronics ad) that’s also upscale.

why is it being done?

To sell some TV’s – and, more likely, build the Samsung brand which isn’t faring too well in the LCD game against Sony and Sharp.

are the fish biting?

It would surprise us.

where to from here?

Check out the selection at Wal-Mart, Best Buy, and the like.

comments

no comment

A shot at perfection Patron magazine ad review

Posted by tom klein August 12, 2008 at 6:40 pmintegrated, magazine ad


from the baitshop

Here in the baitshop, we like to think of ourselves as experts when it comes to alcoholic beverages – including the domain of upscale tequila. This magazine ad calls to mind Faith Popcorn’s now timeworn locution of affordable luxury. What used to pass for such a luxury, things like Ben and Jerry’s ice cream, now has an adult counterpart.

As for the ad, it can seem sort of absurd to compare a $40 bottle of tequila with owning a villa in Tuscany. The whole idea behind an affordable luxury is that it represents perfection, but it’s not out of reach. Think of Mont Blanc pens or even a Chanel lipstick. Just about anyone can gain access to perfection, albeit on a small scale.

We’d have to say that the idea that some perfection is debatable leaves us a bit confused. Does the line imply that not everyone can agree on a vacation home, but they can agree on a brand of tequila? Maybe we’ve just spent too much time down in the Keys to know the difference.

who’s it for?

Tequila drinkers with a few extra dollars. Or, maybe someone who’s just looking to impress.

why is it being done?

Remind people to ask for Patron . . . or to remind them which of the 50 different tequilas they should buy when they’re wandering around the liquor store.

are the fish biting?

This brand has been hugely successful – as has the category. What’s the next liquor category that will make the leap to uber super premium . . . rum?

where to from here?

The proof is in the . . . margarita. Cheers.

comments

no comment

Actually, I was hoping for your digits Salesforce.com Napkin Sketch Magazine Ad

Posted by tom klein August 4, 2008 at 3:17 ammagazine ad

from the baitshop

Well, you might be surprised but we do love how hand drawn stuff stands out on the web. What really works here is how this ad makes you stop and try to figure it out. They do take for granted that you know what the heck CRM Solutions are, but hey, that seems okay here. If you’re in business and you don’t know, you’ve probably been on some other planet. However, we would like to see it describe what the heck Salesforce.com does – even if it’s supposed to be a winner in ease of use.

who’s it for?

Business executives. CRM is like brushing your teeth – something you need to be forced to do until it becomes an ingrained habit. companies don’t do it very well.

why is it being done?

Sell a little software as a service.

are the fish biting?

Salesforce.com has all of the momentum. No one wants to go through a big software implementation that takes years. I’m surprised so many companies still go through it. The lesson for most companies is to not try to customize it too much.

where to from here?

Have you hugged a customer today?

comments

no comment

Look - free balloon rides! Turkey Welcomes You magazine ad

Posted by tom klein July 8, 2008 at 6:58 pmmagazine ad

from the baitshop

Okay, this is just weird. I know Turkey isn’t exactly France, but what’s with this totally weird ad. I’m a huge balloon fan, but I just can’t figure out how this is supposed to make me want to visit Turkey.

And, I’ve actually heard just amazing things about the place. It’s not as if Turkey is in competition with Disney World. isn’t there something that they could communicate here that would be a bit more upscale and ownable – as in, these are things you can only see and do in Turkey?

By the way, Turkish dudes, we’ve already got a fab balloon fiesta in Albuquerque every year. Balloons, per se, don’t say Turkey in any way, whatsoever.

who’s it for?

This ad ran in Departures, the magazine for Platinum Amex card holders. Target is the road warrior.

why is it being done?

Butts in seats – namely, butts in Turkish Airlines seats.

are the fish biting?

I would bet that this is actually “un-selling” Turkey. It’s turning the cool “I’m going to Turkey” into something that’s decidedly uncool. Definitely not working juxtaposed with luxury Vuitton or Chanel ads.

where to from here?

How about a blog post about things to do in Istanbul?

comments

no comment

Tall, dark, & batty Armani for Bruce Wayne – The Dark Knight print ad review

Posted by tom klein July 2, 2008 at 7:04 pmmagazine ad

from the baitshop

While it does call to mind a certain American Psycho a bit more than the Dark Knight, this print ad, found in the Departures Magazine (freebie for Platinum American Express users) is strangely cool and interesting. For the gray hairs in the crowd, it might even remind you of Giorgio Armani’s breakthrough ads featuring Richard Gere aka The American Gigolo. Anyways, what’s interesting here is how just another suit ad stands out thanks to the introduction of a fictional character, billionaire playboy and industrialist Bruce Wayne. If you can’t have the bat’s amazing toys, at least you can slip into his alter ego’s stylish duds.

who’s it for?

American Express Platinum Card holders – usually road warriors of some flavor.

why is it being done?

This ad is a great example of how licensing rights can help drive franchise profits.

are the fish biting?

It’s hard to tell, but if we could get someone from Neiman Marcus to weigh in here, we’d be much obliged.

where to from here?

Check out what’s on sale at Armani.

comments

5 comments






Top 5 Internet Marketing Tools Internet Marketing Tools & Categories

Minnows 

  • No bookmarks avaliable.
more »
-->