The smartest of them all HP Touchsmart PC’s flash based 3D ad on a webpage

Posted by vishi.gondi July 14, 2008 at 9:00 amdisplay ad

from the baitshop

HP Touchsmart PC campaign has a 3D ad on a webpage. When you roll over the ad, 3D buttons pop out of the ad and respond to the user’s gestures. Sit tight and get ready to see more of these ads show up as the new flash player supports 3D natively.

You might or might not be able to catch this ad on Lifehacker or Gizmodo, but here’s one more post that talks about it. Update: A video of the ad in action is embedded below.

who’s it for?

The product is targeted at tech savvy users who would set up a touch screen media center at home. It tries to take the place of the regular fridge door with notes, pictures and magnets and it does have a steep hill to climb.

why is it being done?

In an era of something new every day, it’s hard make tech savvy people say, “thats cool!” – this ad succeeds.

are the fish biting?

Looking at the responses online, it does seem to get eyeballs to the product site. But the success of the “HP Touchsmart PC” would depend on whether it satisfies a real need.

where to from here?

The ad is also followed up with some video ads. Look them up on the HP Touchsmart campaign site.

update:

The ad in action.

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2 comments

No fooling that text can sell Motley Fool’s Global Gains display ad review

Posted by tom klein June 18, 2008 at 7:33 pmdisplay ad


from the baitshop

We found this display ad on Yahoo! Finance, no surprise. However, what was surprising in this era of slick, flashy display ads? This display ad stands out by being stodgy and text heavy. It relies on what investors find sexy – making money in China – not the creative orthodoxy that you find throughout the web.

Oh, and we shouldn’t forget that it’s always a nice idea to give away something for free. Even if it’s just another version of another report, it’s almost irresistible. What do you think?

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6 comments

What's in the fine print? Wachovia Free Checking fine print display ad review

Posted by tom klein June 14, 2008 at 9:43 amdisplay ad


Click to view the actual ad in a lightbox

from the baitshop

Banks are notorious for putting the truth in the fine print. It normally is where you’ll find all sorts of fees and penalties that you don’t find about until the day comes. This campaign focuses on what’s behind the claim of “free checking” that seems to be the mantra from all banks these days. What’s different here is that Wachovia actually gets a little playful and includes more than just the usual claim. Imagine that – a bank with a personality.

This display ad appeared on Digg, just in case you were wondering.

I like that it works on a number of different levels – in other words, I get the point right away, but if I linger, there’s a payoff of something that’s entertaining. I can’t wait until I can access my account with telepathy as they mention. Check it out to see what else they have to say.

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4 comments

Advertise and sell at the same time! Purchase directly with a Tailgate display ad

Posted by tom klein June 10, 2008 at 5:12 pmdisplay ad

from the baitshop

Tailgate Technologies takes the display ad one step further and launched full online ticketing capability in a 30kb standard secure Flash banner for the movie ticketing system.

who is the target?

Anyone who wants an ad that does more than just advertise. This is where the ability to actually transact commerce online will be a distinct advantage. Every advertisement becomes a vehicle to close the deal.

why is it being done?

Why put all that effort into getting prospects to a website when they can just buy wherever they see an ad?

are the fish biting?

Time will tell but this sure feels like the next generation of display ads.

where to from here?

Check out the Tailgate Technologies site.

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4 comments






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