
While so many people recognize the power of Digg when it comes to getting people to “vote” on what articles are the ones that you can’t miss. If only it were so easy to have customers, employees, stockholders or just about anyone vote on innovation ideas.
You guessed it. There’s a similar solution that’s still in beta called IdeaScale. It was developed to help people use crowd sourcing to identify and rate innovation ideas. You can signup, create your own Ideascale, even add your logo. Then, you just invite potential participants and ask them to join in the fun. Participants can vote on existing ideas (either promoting them or demoting the dogs), or, alternatively, create their own to be judged by everyone else.
If you’re looking for input on just about anything, with something of a free form approach, here’s your chance. The system is free for now, but likely to not be so cheap after it emerges from beta. Jump in and see what you can learn.
This system is quite similar to sites like Ideastorm used by Dell or even the new idea generation site used by Starbucks (mystarbucksidea). If Starbucks is looking at tools like this to drive innovation, don’t you think that you should at least kick the tires?
You can say it all sorts of ways, but it seems that the best ideas come from everywhere. Do your new product development folks a favor and open up the idea pipeline to your customers, sales people, your suppliers, or just about anyone. You really have just about nothing to lose.
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Dippity-doo
Create rich media timelines with Dipity
Posted by tom klein
April 23, 2008 at 7:00 am

So many businesses are charged with communicating a lot more than features and benefits of a product. They have to communicate steps in a process - simply what happens over a certain period of time. Getting the steps across in a way that’s interesting has always been a challenge.
You have a new weapon to use in the simple timeline tool Dipity. What’s interesting here is not only that you can populate a timeline with events. It’s that you can populate it with information that’s already out on the web, using everything from RSS feeds to changes to your Flickr account. While it has some entertainment value, the business idea here is to use it to help differentiate your service from your competitor. Even if you’re doing something simple like painting houses, here’s a great way to document stages in the process, using images or videos, and then publish the whole thing on your site as a case example.
Your customers like reading boring text cases even less than you like writing them. Why don’t you string together web content to tell your story - and sell?
In addition to presenting your information as a timeline, this service also gives you the option of presenting the same information on a map or even as a simple list of flip book.
Think about how you might use a tool like this one to document a process that would also help differentiate your offering. Are you doing something special in your service that your customers don’t really see? Here’s how you show them.
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A funny thing happened
Create a customer forum in minutes with LeFora
Posted by tom klein
April 21, 2008 at 7:00 am

Some of the most vibrant customer support sites are really just forums where someone can easily search and find an answer. If you’re wondering why you haven’t made this possible for your customers, stop wondering.
Start doing. With Lefora, you can have a customer forum up and operational in a matter of minutes. You know the drill. Sign up, provide a name for your forum, pick your username and password, then you’re off to the races. You can customize the categories, of course set the parameters of your forum, and even manage everything. LeFora includes lots of great features, like threaded comments, an editor that makes it easy to embed images and videos, and some handy management tools.
Why not let your customers find the answers, instead of paying someone to answer the same question over and over.
Forums have been around on the internet forever, even before the web existed. They’ve been around and are so popular for one reason - they really work. They make it easy to hold a conversation about something.
Sure, you might have a FAQ already or even pay a ton of money for a fancy call center. Is there something that you might learn from the Support Boards run by the likes of Apple or Microsoft?
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Posted by tom klein
April 15, 2008 at 7:00 am

While just about everyone uses “mother-in-law” research to get a read on marketing investments, you need to go further. But how can you avoid the expense and the bias of professional focus group attendees?
Try inviting a small number of customers to review your marketing tactics using Stixy. It’s a free, web-based bulletin board that that makes sharing photos and notes a snap. Stixy houses a number of widgets in a single, browser-based desktop and is extremely easy to use. Click on “new stixyboard” to get started, then choose the widget (notes, photos, documents, or todo’s) you want to use in the project space. There are no layout restrictions, you can drag and drop just about anything. You can simply upload an image of one of your products, whether it’s a sandwich or a motorcycle. Then, just invite a few customers to review.
The classic problem in marketing research is figuring out what questions to ask. This vehicle lets you give your customers an unstructured way to think about or react to an existing or new product. Don’t worry, your customers won’t bite.
This isn’t your every day nerd-o-rama. Stixy was designed specifically for folks of limited tech savvy. If you can write a simple email, you can add content to a stixy. In other words, your customers won’t be overwhelmed.
When it comes to marketing research, you’re always faced with the tradeoff between time and expense. What is it worth to have a piece of data that would help you add a feature here or more functionality there. Instant, online, collaborative tools like this can help anyone gather more data - regardless of constraints.
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Hot stock pics
Increase your site’s appeal with free images from PicApp
Posted by tom klein
April 14, 2008 at 7:00 am

When it comes to creating a compelling online presence, show it, don’t say it. No one reads, but everyone skims and looks at pictures. If you’re wondering how you can get that perfect image without spending a ton on royalties, today’s your day.
PicApp is an online photo service that lets bloggers and website publishers utilize high-quality stock images for free. To get started, create a PicApp user account and type a simple description of the photo you are looking for in the search bar (e.g. chocolate ice cream). Choose a photo (or two or three) from their library and specify what size you would like to use. You can either save the image to your PicApp Lightbox (a place to store and organize your photos) or prompt the system to generate an embed code.
Unlike traditional stock photo services, you aren’t downloading the actual image. PicApp images are snippets of html code that you insert directly into your website or blog and appear in a flash-based frame (like YouTube).
PicApp generates revenue by placing targeted advertising via sponsored links next to the images- a small price to pay for not having to pay a price at all.
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PicApp is a perfect compliment to live-bloggers or copywriters under the gun. The process takes mere seconds and helps you avoid legal and financial headaches (or copyright woes).
Compelling images can make all the difference when it comes to communicating to your site’s visitors. Everyone knows how great it is to see a PowerPoint filled with interesting images. Websites and blogs are really no different. Don’t be satisfied with grainy or low quality images when better options are available for free.
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Posted by tom klein
April 7, 2008 at 7:00 am

Even if you have moved a lot of your company’s interesting information online (or maybe all of it lives there), your customers might not always want to be online to access it.
Now you can reverse gears and publish from a website to a book using SharedBook. As you might imagine, this isn’t a capability that you can just flip a switch on and have it work. The best way to see how it works is to visit a site who puts their system to work, like Allrecipes.com. On this top rated recipe site, you can print your own cookbook, using just about any content available. Select your recipes, order your recipes, add your intro and images wherever you would like, then purchase a printed version (professionally printed hard or soft cover).
You can even then share the online version of your book and let other people add to or change it for their own use. Other companies who have figured out that people might want to create a customized book include Random House (customized children’s book), Seven Seas Cruises (cruise souvenir), and many others. Would an offline version of online content be something your customers might buy?
Blog owners on Google’s Blogger platform and their readers can now use this company’s Blog2Print widget to turn posts into a printed book with a single click.
So many companies struggle to convert an experience into something that’s lasting - think about everyone from Disney World to Chuck E. Cheese. By converting images, text, and general content into a book, this company can help you turn an experience into a valued product, but also create a leave behind that should help keep selling over time.
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Avoid the Noid?
Create a good looking, simple site with Webnode
Posted by tom klein
March 20, 2008 at 2:30 am

It’s easy to forget that most websites are, well, terrible. Bad fonts, ugly images, limited functionality, poor structure.
Yours doesn’t have to be, if you take advantage of Webnode. With this free tool, and with only a web browser, you can create a good looking, basic website. And you don’t have to be a web geek to do it. They provide a tool bar, and then you can drag and drop the elements that you want onto your site - including things like polls, forums, articles, catalogs, and widgets. Even cool and useful stuff like Google maps or Paypal payment buttons.
This tool contains more than 40 templates that you can put to use. There’s no reason to put up with an unattractive website anymore, no matter what your talent or budget level.
This system is pretty slick. It even gives you complete control over your new pages, including the ability to adjust elements important for search, such as individual page titles, meta tags, and page descriptions.
If you think about it, the expansion of the blogosphere is just the beginning of the publishing revolution. The general trend is for the gradual democratization of self-service-ization (I know, not a word) of just about everything.
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Mass times distance
Earn revenue from a job board with Personforce
Posted by tom klein
March 11, 2008 at 2:30 am

When it comes to monetizing an audience, one of the oldest games in town, and one of the most established, is recruiting advertising. Remember when Yahoo! bought HotJobs …
Now you have an easy way to do more or less the same thing, by using Personforce. This outsourced job board company can help turn your site visitors into job searchers (and consequently turn visits into revenue for you). Personforce creates and markets your job board to companies and recruiters, who are willing to pay a premium to list on your website. In return, they take a 20% cut on revenue from job postings posted directly on your site and 50% for job postings they broker for you.
It seems that they’re doing some right, as they have an impressive roster of clients, including Harvard and Stanford, with each seeing 10,000+ student and alumni visitors daily. Here’s an easy way to turn site visitors into dollars … with almost no work on your part. What are you waiting for?
One lesson here is that you don’t have to create just one site to develop a lot of interesting content. Sometimes it pays to create a highly distributed site - both for content capture and for content publishing.
What’s great about a job board is that it’s still perceived as something of a service for readers, and likely to be interesting content, assuming that it’s not too intrusive.
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Book'em Danno
Turn PDF’s into selling materials with Booklet Creator
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