meetup May Digital Marketing MeetUp Top Ten Google Analytics Tips and Features for Sales and Marketing

Posted by jeff.ader May 28, 2009 at 3:33 pmarticles

meetup

For our May MeetUp, Digital Scientists covered the Top 10 Google Analytics Tips and Features.  Out of the thousands and thousands of available tools, features, and data available in Google Analytics, we thought it would be helpful to highlight some of the known, and not so well known features in Google Analtyics that we find the most beneficial.

The theme of the night? Don’t get lost in the analytics weeds. Focus on what’s important and use the tools that make this easy and insightful.

Below is our list, though please note they are not in any particular order…

1.  Google Analytics iPhone App (Analytics Pro or Analytics App)

The Analytics Pro and Analytics App iPhone app (also featured in our Top 10 iPhone Apps MeetUp ) can be purchased for under $6 and are worth every penny.  These apps give you easy access to all of your Google Analtyics accounts, letting you view all of the stats, charts, and reports the same way that you would normally do in your web-based account. It’s perfect for marketers, SEO professionals, or just about anyone who needs web analytics on demand.
•    Access your analytics account on the fly
•    View all the standard Google Analytics metrics and charts
•    Run over 50 reports by dates and filters

Why is it in the top 10?

This app gives you access to your marketing metrics wherever you are and ensures you are always prepared when your boss asks the question “how are we doing?”

2.  Custom Email Reports

Google Analytics lets you create and save your own custom reports, letting you pick and choose the metrics you want to track as well as the categories to keep drilling down for further analysis.  Once you’ve saved your report, you can have a PDF, XML, CSV, or TSV report emailed directly to you on a daily, monthly, weekly, or quarterly basis to give you a quick snapshot without having to login to your account.
•    Create custom reports that highlight YOUR key metrics
•    Drill down within a report to gain further insight into data
•    Save time by having reports emailed to you directly

Why is it in the top 10?

One could easily spend days digging through all of the data and charts in Google Analtyics, though most users do not have that sort of time.  At the end of the day, you’re really just focusing on a small set of key metrics.

3.  Site Overlay

With Site Overlay, you can view user activities and conversions as a visual layer on your site.  For every link,  Site Overlay shows you how many people clicked that link and where they went after that. This is a great way to test the conversion of your site on a very granular level.

•    View link clicks and conversion rates
•    Measure conversions based on page content
•    Watch changes in click locations over time

Why is it in the top 10?

Site Overlay provides a visual method for measuring conversion rate and click-through paths on your site.

4.  Advanced Segmentation

Advanced segmentation is a special feature of Google Analytics that allows you to isolate and analyze specific groups of visitors (segments). These segments can be defined by both quantitative metrics, such as “time spent on the site,” as well as other information, such as geographical location.

•    Create detailed reports based on custom segments
•    Integrate all custom reports into monthly or weekly reporting
•    Perform in depth research based on finding methods, popular content, user definitions, etc.

Why is it in the top 10?

You can quickly see where you should focus your marketing efforts through your web analytics software.

5.  Internal Search Analytics

Google Analytics internal site search feature gives webmasters a wealth of information.  As much research and planning as one could do when designing a site, the ultimate learnings come from when a visitor to their site performs a search (which is why ALL sites should have a search bar!). A user may have gotten frustrated looking for content, is simply lazy, or perhaps is looking for a very specific piece of content.  Analytics site search gives you insight into all of these issues in providing you with the search queries, pages where they searched from (i.e. the roadblock), and even the pages where they ended up navigating to.

•    Gain insight into navigational issues where may hit “roadblocks”
•    Further understand specific content that visitors are looking for
•    Compare paths of searchers and non-searchers on your site

Why is it in the top 10?

Easily identify content that you either don’t have, or that your visitors cannot find.

6.  Event Tracking

One of the most important aspects of marketing analytics is being able to monitor “conversions”.  While Google Analytics goal conversions are defined by a specific URL, event tracking lets you track and analyze specific actions that are triggered by clicks.  These actions can include everything from an outbound link, to a PDF download, and even a video play.

•    Track exactly where your events are coming from
•    Setup multiple different types of events (clicks, downloads, etc.)
•    Increase conversions by researching the visitors who perform events on your site

Why is it in the top 10?

Monitoring conversions is a major benefit of online analytics software.

7.  Mongoose Metrics

Mongoose Metrics allows you monitor phone call tracking through your web analytics program. Use a custom tracking phone number in a key piece of marketing material (post card, brochure, sign, ppc ad, web page etc.) and monitor the phone calls that advertising medium drives in one place with Google Analytics.

•    Measure phone calls online
•    Track calls across all of your marketing materials
•    Tie phone calls to PPC ads and keyword searches

mongoosemetrics1

Why is it in the top 10?

Mongoose Metrics monitors phone calls through Google Analytics to help drive more in-store traffic through PPC or offline advertising.

8.  3 Metrics To Focus On

While key metrics will be specific to your business or organization, we always recommend monitoring non-branded natural search volume, bounce rate, and conversion metrics (advanced segmentation).

•    Non-branded natural search gives you insight into how people are searching for your services
•    The bounce rate helps you gauge how targeted your marketing efforts and how effective your landing page/home page is
•    Conversion profiling allows you to determine who your ideal visitor is so you can better cater to their needs

Why is it in the top 10?

All of the major metrics to monitor for your website can be narrowed down to the top 3 most important metrics to help easily drive higher conversions.

9.  Goal & Funnel Visualization

Setting up a funnel in Google Analytics allows you to track how efficiently your pages are driving people to converting, whether that’s a purchase, a sign up, or even a download.  You can take this data one step further in actually visualizing the funnel using Google Analytics funnel visualization tool.  These easy to understand charts can often give you great insight into pages that can be improved upon from a usability or call to action standpoint.

•    Easily assess efficiency of pages in driving conversions
•    Identify low/high converting pages
•    Produce easy to understand charts

Why is it in the top 10?

The funnel chart captures your data in a way that people can easily (and quickly) understand and make critical site decisions.

10. DS SocialHistory Analytics Tool

Our team gave a sneak peak at the first version of the DS Analytics Tool that we are currently developing. The online tool lets you track specific sites that your visitors may be active on (far beyond simply “referring sites”), giving you great insight competitive intelligence as well as opportunities to market your goods or services on sites where your potential customers are already very active. Once you input all of the sites that you want to have tracked, the tool will output the customized Google Analytics code that you can then simply insert on your website. Unfortunately the Tool is still in development, though we will be sure to post updates Feed Growth!.

• Gain insight into where your consumers are active online for marketing purposes
• Further understand who your actual competitors are
• Easily set up Google Analytics Segments that are defined by specific sites

Digital Scientists

Digital Scientists

Why is it in the top 10?

Gives you valuable information regarding marketing opportunities and competitive intelligence.

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alph-office 2 beakers are better than 1 Digital Scientists announces Grand Opening of Alpharetta office

Posted by maggie.hunsucker May 8, 2009 at 3:34 pmarticles

Digital Scientists will be opening a second location on 21 S. Main St.,  Alpharetta, Georgia this May 13th.

If you didn’t know already, Digital Scientists is our day job – the Clark Kent to our Superman – so we hope you don’t mind the announcement on Feed Growth! turf. The new office is the culmination of months of hard work and renovations.   We set out to do the whole project in an environmentally-friendly way, bringing “Sustainability to Main St.“.

alph-office

Doing right felt so good, we just kept going.  For our Grand Opening, we are giving away $25,000 worth of digital marketing services.   That’s right – $25,000.

The first 25 people to show up at noon will each receive a $1,000 gift certificate.   We considered golden tickets in chocolate bars but figured our sweet-tooth staff would consume the product before we could get it out the door.

Do I have to be official representative of a non-profit?

Nope.  Actually, you don’t have to be affiliated with the non-profit in any way.  If you’re a good Samaritan and willing to wait in line, you can pick up a $1,000 certificate and give it to your non-profit of choice.

What proof do you require?

None.  We trust our neighbors.  Besides, we’ll know the deal when we get into the details of your project.

What type of services can I redeem by certificate for?

Anything we offer on our digital menu.  We can create a website or blog, perform SEO and paid search services, build an application, market your services…. too numerous to name.

new-sign

The giveaway begins at noon on May 13th at 21 South Main Street, Alpharetta, GA 30009.

Of course, if you aren’t looking to help your favorite non-profit or just find yourself in the neighborhood, please stop by and check out the new digs.   Everyone is welcome and we’ll have drinks and nibbly bits.

Also, if you want to stay up-to-date with our Sustainability on Main St. project and all the latest Digital Scientists news, events, and work, sign up for the Digital Scientists blog (RSS here).

P.S.  Don’t fret, Feed Growth is staying ITP (”inside the permimeter” for our out of town readers) at our Atlanta location.

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meetup The Roundup Top Ten iPhone Applications for Sales and Marketing

Posted by maggie.hunsucker April 21, 2009 at 11:20 amarticles

meetup

At April’s Digital Marketing Meetup, we covered the Top Ten iPhone Applications for Sales and Marketing professionals.  Naturally, we snuck in a few more for fun, but you try getting a room full of iPhone freaks (and developers) together and containing the list to a mere 10.   We learned that there are iPhones apps for just about anything – conducting marketing research, keeping an eye on website analytics, managing customer relations, processing credit cards, and on and on.  Not every application will apply to your business, but we tried to include a little something for everyone. The real take away here is how mobile applications are changing the way we do business.

Thanks to Chris’s expertise and JR’s bravery (his iPhone and his private To-Do list were used during the presentation), we were able to demo our Top Ten applications on the large screen. You’ll have to settle for screenshots and clever write-ups.  Enjoy!

In no particular order…

surveyor-screen1. Surveyor

Category:  Marketing Research
Cost:  Free to download, but you will have to purchase credits to administer a survey.

Surveyor is a market research tool that lets participants answer surveys questions with an iPhone (or iPod Touch, for that matter).  It can also be used a survey intercept, easily replacing the clunky and expensive devices used for public research and data collection.

Surveyor is simple to set-up and manage.  Administrators create the questionnaire online and Surveyor generates a 4-digit participation code.   All results are viewable – in real time – through the web-based interface or you can assign specific iPhone device(s) as account administrators.  Surveyor works on a credit system, so no monthly fees apply, but the app does require the administrator to create a free online account with TouchMetric.

Features/Noteworthy:

  • Questions can be designed to be multiple choice with a single answer, multiple choice with multiple answers, short form, numbered, URL, email, and conditional
  • Intuitive interface and survey set-up
  • Automatic data syncing
  • Results can be filtered by date or person
  • Data is exportable in CSV or Excel format

Why is it on the Top Ten?

Getting people to respond to a survey is difficult enough, so why confine the process to a computer or (gasp!) traditional pen and paper?  Here’s a tool that will help you catch survey respondents wherever they might be, ideally when they’ve a few minutes to take your survey.

stay-in-touch-screen2.  Stay in Touch
Category:  CRM
Cost: $2.99

As the name suggests, this application is designed to keep you in touch with folks.  While simple in design and scope, this little app goes a long way in helping you maintain your business relationships. Stay in Touch clones the look and feel of your existing iPhone contact list and lets you assign follow-up reminders to your customers and prospects. These reminders spring up randomly, well, simi-randomly as you set a loose time frame, prompting you to give that person a call or send them an email.

Features/Noteworthy:

  • Variety of reminder frequency:  weekly, fortnightly (i.e. biweekly), monthly, 3 months, 6 months, etc.
  • No set-up required.  Stay in Touch imports your contact list for you.

Why is it on the Top Ten?
This application is effortless. Simply assign a reminder to a contact, and when their number comes up (no pun intended), you can follow-up or ignore the reminder all together.  There are no appointments or forced dialogues with customers.  Stay in Touch is just a useful tool for remembering there are people you need to call.

salesforce-screen3.  Salesforce Mobile

Category:  CRM
Cost:  Free, but requires a Salesforce Mobile license

Salesforce has been in the mobile arena for awhile, but their iPhone application is, hands-down, the most elegant and functional extension of the popular customer relationship management platform.   You can access and edit all your Salesforce account information (Accounts, Opportunities, and Leads) from your handheld device just as you would from your computer, giving you the ability to:

  • Respond to leads and customer requests immediately
  • Log sales activities like calls and meetings while out in the field
  • Access up-to-date account records before stepping into a meeting

Road Warriors, this is the iPhone app for you.

Features/Noteworthy:

  • Full edit, create, and delete capabilities
Why is it on the Top Ten?
Salesforce Mobile for iPhone gives users the ability to take all of their customer data with them in the field, which is where you want your sales and marketing professionals to be.  Not tethered to a desk.

encamp-screen

4. Encamp
Category:  Project Management
Cost:  $9.99 (you will need a Basecamp account)

Encamp is a companion application for Basecamp, which if aren’t familiar, is the creme de la creme of project management systems.   Basecamp lets you create client accounts, assign projects to these accounts, and manage every aspect of that project all from a web-based interface, including client conversations, tasks, file revisions, time tracking, milestones, and on and on.   There are a few Basecamp apps making the rounds, but Encamp is our pick, because it looks and functions just like the original.   You can view, create, edit, and delete any Basecamp element directly from your iPhone.

Features/Noteworthy:

  • View multiply file formats, PDF’s, images (gif, jpg, bmp, png), MS Office docs, etc
  • View, create, edit, delete all To Dos, Milestones, Accounts (call or email from iPhone)
  • View & Comment on Whiteboards

Whys is it on the Top Ten?
For native Basecamp users, this one is a no-brainer.   Basecamp houses all your project files, due dates, and conversations, so when a client asks for the latest design revision or you need a read-out of all the tasks remaining in a project, you can find the answer quickly and easily.  If you don’t use Basecamp, check out our write-up, Before Everest. 4 out of 5 scientists approve.

analytics-pro-screen

5.  Analytics Pro
Category:  Web Analytics
Cost:  $3.99

This iPhone application connects to your  Google Analytics account, giving you easy access to search accounts, analytics reports, and all the raw stats and charts you are used to with the web-based original.  It’s perfect for marketers, SEO professionals, or just about anyone who needs web analytics on demand.  Analytics Pro mimics the layout of your web-based Google Analytics account, so accessing your analytics is pretty straightforward.  Plug-in your existing Gooogle username and password, and you are good to go.

Features/Noteworthy:
Easily view:

  • Analytics Dashboard
  • Map Overlay
  • Visitor Overview
  • Site Usage (visits, pageview, bounce rates, etc)
  • Content Overview
  • Traffic Sources (referring sites, search engines, and keywords)
  • Goals/Conversions

Why is it on the Top Ten?
Your website represents the one place where all of your marketing investments come together. Here’s a way to make sure that these analytics (and the answer to “how are we doing”) are accessible wherever you might be.

whack-pack-screen6. Creative Whack Pack
Category:  Creative (Inspiration)
Cost:  $4.99

This application is the iPhone version of Roger van Oech’s Creative Wack Pack card sets and popular seminars.  Wack Pack is a series of strategy exercises designed to stimulate the right side of your brain, so it can give the left side a swift energizing kick when you are under deadline and the ideas just aren’t flowing.   Depending on the card you choose, Creative Wack Pack will offer advice, highlight ways to find information, or provide techniques for generating new ideas.  Either way, its a break from the norm and an opportunity to get your creative juices flowing.

Features/Noteworthy:

  • 64 strategies per a deck (figuratively)

Why is it on the Top Ten?
Marketers are constantly under pressure to create “the next big idea”, especially in the product development arena, where van Oech’s excercises are highly regarded.   This application is designed to stimulate your thought processes and get you to look at problems from a new angle.  Besides, a five-minute Creative Whack Pack break is probably more productive than staring at your your computer screen all day.

processaway
7. ProcessAway

Category:  Invoicing/Payment Processing
Cost:  $19.99, requires CNP (Card Not Present) Payment Gateway

There are many credit card processing applications out on the market, but we choose ProcessAway for it’s robust feature set and automatic integration with the Authorize.net gateway payment system – a necessary middleman for all credit card transactions.  Basically, this application turns your iPhone into a mobile credit card processor – which means you can accept credit card payments anywhere and at anytime.

Features/Noteworthy:

  • Authorize & Capture Funds
  • Verify & Hold Funds
  • Void transactions, Issue Credit/Refund
  • Comprehensive order fields
  • Shipping fields, customer info fields
  • Transaction logs
  • Saves all order, shipping and customer info
Why is it on the Top Ten?
There is a lot of space between “closing the deal” and actually receiving payment for your services or products.  Net 30 ring a bell?  This app eliminates the gap and lets you collect payment on the spot.  If you’re an independent consultant looking for a tidy credit processing solution or sales professional ready to pounce, ProcessAway is a handy application to have on your iPhone.

star-trek-screen8. Star Trek Countdown, Number 1
Category:  Promotional
Price:  $.99

You don’t need to be a Trekie to appreciate this application.   In anticipation of the new Star Trek movie, Paramount has released the Countdown application, a multi-part comic book application for the iPhone.

Why is it on the Top Ten?
This application is actually quite genius.  One one hand, it’s pure promotional fluff for the upcoming Star Trek movie – that is, the application performs no outside function or service other than building up hype.   It’s a comic book, that’s it.

On the other, Star Trek has a loyal and established fanbase, and at $.99 per an installment (Number 4 was just released), this application will provide another revenue stream for the franchise and probably costs next to nothing to make.

things-screen9. Things
Category:  General Business
ToolsPrice:  $9.99

The simplicity of the Things task management system makes it a real winner.   This application organizes your various To-Do’s around their due dates, so every time you fire up Things, you have a clear view of what you need to accomplish today – and what is on the horizon.   With Things, you can have an individual To-Do item, such as following-up with a sales lead or getting a contract out the door.  But, you can also group To-Do’s in a List or create an umbrella Project for multiple To-Do’s.

The beauty of this application is you can assign a priority level – Today, Next, Someday, or Scheduled – to both the individual To-Do’s or the Lists and Projects they belong too.   Need to create a quick agenda?  Just “star” individual To-Do’s and Things deposits them in your Today bucket.  Priority levels change?  Transfer To-Do’s back and forth with a quick arrow tap.   Things also earmarks past-due items for your consideration and keeps a record of all your completed To-Do’s in an easily accessible Logbook.

Features/Noteworthy:
  • Syncs with Things for Desktop application
  • Most popular paid to-do application on iTunes
Why is it on the Top Ten?
We all have “things” we need to get done, but what really brings this application home is the ability to add and alter your To-Do lists directly from your phone.  Most mobile devices and PDA’s need to sync with your computer or a central server for a change to stick.   Meetings get canceled, priorities change; your To-Do list manager needs to be flexible enough to keep up with the demands of business.

keynote-screen

Category:  General Business Tools
Cost:  $.99 (requires KeyNote software on your computer)

Rarely is a successful presentation made from behind the computer screen.   Your audience should be your focus – not transitioning between KeyNote slides.   If you’re flying solo or sans remote (those little white Mac remotes are notorious for disappearing), this is a great app to have.   Keynote Remote lets you control your KeyNote presentation over a wi-fi connection.   Swiping your finger across the iPhone’s touchscreen progresses the slides back and forth.  It’s that easy.

Features:

  • See presentation notes in Portrait (phone is vertical) view
  • Preview presentation in Landscape (phone is horizontal) view

Why is it on the Top Ten?
If you habitually make sales presentations or work with KeyNote, this is a must-have application.   It’s worth the $.99 price tag for in frequent users too, if only as a safety net.   Bottomline, if you’re shuffling between the audience and your computer during a presentation, it’s distracting and unprofessional.

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Optimize for the top 3 search engines. Reel em' in! Top 10 SEO Ideas

Posted by jeremiah.smith March 20, 2009 at 12:28 pmarticles

In a nutshell, the goal of SEO is to get your website to rank well with the major search engines (i.e. Google, MSN & Yahoo!). You accomplish this by targeting a set of high-traffic keywords and making strategic changes to the content and HTML of your website.Optimize for the top 3 search engines.

As we write this, Google holds 71% of the market share for search, so while the general idea is to focus on the most effective and popular search engines for your niche, it’s a no-brainer. We’re talking about Google (and a little Yahoo action on the side). According to their website, “Google’s mission is to organize the world’s information and make it universally accessible and useful.” But if you think about it, Google depends on us to provide that information and must adapt its behavior to the way we produce information. Kinda Sci-Fi, no?

For years, websites have been made up of a few simple factors – hyperlinks, title and meta tags, headings, text, images, and sitemaps. These have been and still are the most important factors in natural search, but now, there are about 50 other factors that determine how well a site will rank with the search engines. And while there is much speculation, no one really knows how Google weighs these factors. So the smart move is to cover your bases. Sure, the task may seem large and daunting – not to mention, it can take at least a month to determine if you did everything right – but we’ve taken the initiative to pool our collective knowledge and give you the quick and dirty guide to SEO optimization.

Keyword Research

We shy away from ordered lists normally, but SEO is all about the rankings. So, THE most important tip on our list is Keyword Research. Do your homework, kids. You need to know what keywords you’re actually ranking for (not what you think you’re ranking for). Besides, you don’t want to have a fully optimized site with hundreds of inbound links and no direction for optimization.

Use the Google Keyword Tool

For this example, let’s use a few terms closely related to the digital marketing industry, like “internet marketing” and “search engine optimization”, and plug them into Google’s SKTOOL. This will give us literally hundreds of suggestions. I can also search for top competitors and grab the keywords they’re using in their META tags and Titles. Sneaky, yes, but totally effective. I then feed those keywords into Google’s Keyword Tool to get an average monthly search volume, as well as additional keyword suggestions. You want to start with a decent sized list, but note that Google only allows 300 keywords at a time. Next, I trim the fat – low volume terms that aren’t going to yield any real traffic. I use a proprietary method to determine how difficult each term will be to rank for, based on the amount of competition for that term in the Google database. You can do this by filtering out the least relevant terms and then searching each of the remaining terms in Google to find where your site ranks as well as your competitors. If your competitors are on the top, you can bet your site will be on the top with a little hard work to follow.

Keyword Mapping

Now that we’ve got your list down to the most effective and high-traffic keywords, let’s begin the process of assigning those keywords to the different areas of your site, a.k.a. Keyword Mapping. The idea here is to match keywords to the appropriate page. So if “internet marketing” is one of my key terms, I want that term to be on a page that’s most relevant to internet marketing. It’s a good rule of thumb to target no more than 1-2 keywords or phrases per page. Why? Too many keywords dilutes the effect. I usually make a spreadsheet that maps out how I dispersed keywords across a site – per page in the titles, meta tags, on page text, headings, image names, and alt tags.

Site Optimization

Now, we finally get around to touching the site. Google follows a set of standards set forth by the W3 Consortium, so you will want to start by validating your site to determine if there are any crawling issues.

Validate your site with W3C HTML Validator

Next, you need to make sure that your your text-based navigation links are independent of JavaScript and CSS. If not, you will need to create a text-based footer that links to all pages of the site. In layman’s terms, search engines don’t care for fancy-pants web design. They are unable to read – and ultimately end up ignoring – most Flash elements. Best practices are to have an HTML work around for any Flash or JavaScript-heavy site.

Get Indexed

This step has actually gotten easier over the years. Even though your site is fully crawlable, we recommend creating an XML sitemap and submiting it to Google Webmaster Tools. Yahoo! and MSN have their own webmaster accounts, so its not a bad idea to submit the same sitemap to them as well.

Directory Submissions

Directory submissions are a must for any SEO campaign.Submit your site to the DMOZ directory Search engines start crawling at major directories like DMOZ and Yahoo! Directory. These directories have high PageRanks, so getting a link back is a good method to begin competing for keywords in your list. And if you can get a link back with keyword-centric anchor text – i.e. the word or phrase people use to link to your link to your site – even better. We recommend only submitting once per directory as subsequent submissions could be marked as spam.

Link Development

After keyword research, link development is the most important method for improving your search ranking. Google looks at inbound links to determine your site’s value, ergo its PageRank. Needless to say, you want a high PageRank, and the more inbound links your site has from other relevant and popular sites, the better it will naturally rank in the search engines. There are many methods for building links. You can:

  • Contact webmasters of related sites and request a link partnership. This is the most ethical, but admittedly, drawn-out method of building links.
  • Link to Lizzer!

  • Create link bait. Link bait is a tool or game – anything really – that lures people to your site and gives them a reason to link to it, like the White Dwarf Game, or our own invention; Lizzer.
  • Pay for links. This method is considered black hat by Google, i.e. it’s a no-no and violates their terms of use. However, many search engines have issues determining if a site is using paid links, so the practice can fly under the radar. We don’t recommend the black hat route. You don’t want to be on Google’s bad side.

Content Development & Participation

After the site is optimized, linked, and indexed, you can begin developing content. Any new content will have the engines coming back for more on a daily basis – one reason content-churning blogs are popular with SEO fans. But really, there are few rules when it comes to content creation. After all, content is subjective. We do know that Google’s spiders utilize the inverted pyrmaid (an old Journalism staple) for content organization, which makes your header text and the first paragraph of your copy fertile keyword ground. Also, consider crafting content that will yield links back from other popular sites.

Start a blog with WordPress

You can write and submit an industry-specific article to an article directory. Or, participate in blogs, forums, and social networks. Forums usually allow users to link back to their sites in the footer. These links compound over time and provide good feedback to your site. Commenting on other blogs with useful information is another good way to provide links back to your own site, as well as drive some traffic your way.

Realign Goals & Keywords

After a few months of optimizing your site and link development, you’ll have enough rough data to assess your progress. There are several web analytics tools at your disposal -Omniture, Stat Counter, Google Analytics, to name a few. They will give you plenty of information about what is working – what keywords to focus on, popular content pages, etc – and what is not. Remember, keep an eye on your conversions. Any keywords you’re currently dominating will only be easier to hold onto the next go ’round.

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lizzer-beta-logo2 Leapin' Lizards Lizzer beta launch features new DocStoc integration

Posted by maggie.hunsucker February 13, 2009 at 1:11 pmarticles

lizzer-beta-logo2It’s no secret feed growth! hearts Lizzer (see Scratch your own itch).  This bookmarklet makes it ridiculously easy to insert links and embed a variety of content (including Flickr images and YouTube videos) in your blog posts or web-based email.  It’s a blogger’s little helper.

Lizzer just announced its beta launch, and we couldn’t be more excited.   Most notable is the addition of DocStoc as a content service provider.   DocStoc is a fantastic service that lets you store and preview documents online. We featured DocStoc on feed growth! last year (see Hickory Dickory…) and actually use it as a tool for embedding pesky PDF documents in our articles.   Now with DocStoc on the team, Lizzer users can access their personal account, as well as all public documents in the DocStoc community, and with a single click, insert documents in their blog post or text editor.

docstoc-screen

The Saved Content feature is worth mentioning too.  This lets you bookmark content as you come across it and save it directly to your Lizzer account, which is great for publishers looking to consolidate their resources in a single tool.  It’s like having your Del.icio.us bookmarks on tap.

Be sure to check out the new Lizzer Beta.  Previous users will need to install the latest version to take advantage of all the new features and functionality.  The website has a new look too, with additional screencasts that show you just how easy this tool is to configure and use.  And if you want to spread the Lizzer love, send your sweetie a branded Lizzer Valentine.  Like Lizzer itself, this is a freebie.

lizzer-valentine-screen

P.S.  If you missed our original write-up of the Lizzer bookmarklet tool, it’s worth mentioning that Lizzer is compatible with most email platforms (Gmail, Yahoo! Mail, MSN Hotmail, AOL Mail) and blogs (WordPress, Blogger, MovableType, TypePad, Tumblr).   Content service providers include:  Google Web Search, Yahoo Search , DocStoc, Flickr, Google Image Search, Yahoo! Image Search, Google Blog Search, Google News SearchYouTube, and Google Video Search.

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  • meetup
  • alph-office
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