If you’ve done your homework, your product will be featured in numerous blogs. How do you make sure that good editorial (blog-a-torial?) turns into sales?

Remove the search middleman and let blog readers become buyers with Chitika’s EMiniMall. It’s an interactive and stylized PPC (pay-per-click) advertisement that appears next to blog content and offers customers product descriptions and comparative shopping information. In other words, if they’ve just read how great your toaster is, it can point them directly to where they can buy it. The system provides access to over 15,000 niche blogs and ad formats that are far more compelling than traditional banner ads.

Whether you like it or not, bloggers are advertising your product for you. Why not let them help you close the deal, too?

Ever take a trip down the interstate and decide to eat somewhere thanks to a billboard? Maybe even get a free pecan roll? Now you can deliver promotions that catch your consumers whenever they’re in the mood.

How’s that? You can use Cellfire to deliver mobile coupons that are activated when they’re needed. This service was inspired by someone who kept forgetting his coupons at home. You can use it to send promotions to your customers’ cell phone. When they want to redeem the coupon, they indicate such, and then the service shows a special code number. Customers can then show this code number to everyone from a cashier to a pizza deliveryman to get some kind of discount.

With this system, you can let customers use your coupon several times while also controlling the total number of redemptions (and of course control your budget). Companies that are using this system include Subway, EMI, Ben & Jerry’s, TGI Friday’s, Arby’s. Do you think your customers or prospects might decide to visit your store if they knew they had a coupon right on their phone?

While most console gamers are men, women make up approximately 50% of phone gamers. Didn’t realize people were even playing games on their phones?

You can reach them with advertising by using Greystripe’s AdWRAP Campaign Manager. This system lets advertisers reach mobile users with full screen interactive ads. If you have ads, then you have to have people playing the games. This ad campaign manager is the flip side of one of the most popular mobile gaming sites – GameJump. Over 12 million downloads later, it seems that users are fine with having to see ads before and after playing with games like Firby or Virtual Bear.

With high growth, competitors who make people pay (instead of using an ad model), and backing from Disney’s venture arm, there are big bets on this market growing quickly. Why not add mobile gaming ads into your repertoire to see if they punch your numbers.

While so many marketers are learning how to place search and display ads using Google’s Adwords, you may be able to use the flip side of the same system to make a few cents.

If you’re looking to bring in revenue or offset expenses from your blogging and online publishing, try Google’s AdSense. How does it find and place relevant ads? The system scans the content of your site, and then matches what it finds against its enormous database of ads (see more about Adwords in Search me). Then, it serves up text or image ads that are relevant in the area of your site that you’ve identified.

You will earn money based on how many of your readers click through. How much depends on which ads they click on. The best way to figure out what you can earn? Get started.

With so many people now on Facebook, you may want to think about investing some of your ad dollars to sell to them. With all of the activity coming from third party developers creating applications (see About face), how do you get in on the action?

Now you can advertise on third party Facebook applications by using AdBrite. It’s as simple as creating a campaign (First star I see tonight), targeting the campaign based on site content, and then choosing Facebook as your specialty channel. Your ads will then appear on popular Facebook apps such as iLike, Pirates, TV Trivia and Fight Club.

Don’t you think some of your customers might be among Facebook’s 55 million users?

Word of mouth has always been powerful, but for the most part, it’s also been terrifically difficult to impact.

Facebook looks as it is going to change that with its Social Ads. With this system, you can place your ads so they are shown to users whose friends have recently engaged with your Facebook Page or engaged with your website through Facebook Beacon. Even better, you can target based on keywords, geography, even relationship status (e.g, single, married, dating). This new approach puts social networking to work … to spread your brand message.

Just write your ad, decide who should see it, and then decide where you want to drive traffic … for as little as $5 per day.

Most of the time, when we get a new technology, we tend to apply it first to the way we currently do things. It’s in the second wave when things really get interesting.

Turn is a good example. It’s a tool that will automatically place ads for you across its network, based on where it thinks it will get you the best results. What’s really different here is that with these ads, you only have to pay if someone actually performs a specific action that you want (your prospect doesn’t just click through, but actually buys, downloads – does precisely what you want). You simply create your ad(s), set your price for the action you want, and then go.

This is something different from PPC (pay-per-click), it’s PPA (pay-per-action), and where online advertising is going.

There are really so many websites that offer the equivalent of free classified advertising. The big problem, so often, is that the real “cost” of these sites is the chore of finding them and jumping through the hoops to sign up and then post something.

vFlyer takes it one step further. It will let you create a simple advertising flyer and then the system posts it to several of these free sites, without you having to lift a finger. Just walk through a simple form to create your own flyer, complete with images and a template that you can choose. There are forms related to an ad for just about anything that you would normally sell on Craigslist – jobs, cars, apartments, etc. Sites covered include GoogleBase, Oodle, Edgeio, and Vast. As for Craigslist, because it has special posting requirements, the system generates compatible code for you – so all you have to do is copy-paste into the Craigslist site.

As you’ll see in this detailed tutorial, this simple process will raise the bar on what you submit and also save you time. Is there any reason you’re not selling on these free sites?

Creating great online advertising requires you to think like your customers. However, when it comes to placing online advertising, it pays to think like a web publisher.

The Rubicon Project is an advertising yield management tool that’s aimed at helping publishers optimize the mix of ads on their site. If you’re a publisher, you can spend 10 minutes choosing your options and then put their custom code on your site.

We’ve covered many different advertising networks in the past, just in case you’re looking for different tools for ad placement.

What advertisers should take note of is this: here is a three-minute demo that will give you a superb overview of how web publishers are thinking about their advertising. Also, if you’re a little fuzzy on how all of these ad networks come together to serve publishers, this is one of the best primers we have come across.

If you want to get smart about where and how to place your online ads . . . invest a few minutes in understanding how publishers will be deciding which ads they will carry.

Web based advertising is often wasted because it’s not targeted based on geography. Secondarily, there’s a certain serendipitous pleasure to finding something that’s new and local – whether it’s a shoe store or a new restaurant.

Google brings these concepts together by letting you connect a specific YouTube video to a place in Google Earth. While everyone probably knows about YouTube, Google Earth is a virtual globe program that lets you traverse the world and see everything from satellite images of your house to pictures of every key monument in the world. The novelty here is that by combining YouTube and Google Earth, local companies now have a great way to create and upload YouTube videos and then associate them with their specific location.

As more and more people rely on Google Earth as their mapping tool, they will now be able to stop on your store or office and also view your YouTube videos. This tool can serve as a virtual advertising platform for nearly any kind of business. If you have video content available, what’s the harm in advertising your brand to Google Earth’s millions of users?

It’s easy to forget that one out of three people on the web visit Amazon to do a little shopping. In addition to Googling for something, a lot of people just search on Amazon for what soothes their soul at the moment. You know the story. If someone’s looking for a bar tool set, martini glasses and top shelf liquor may follow close behind.

You can ride that shopping slipstream by advertising your own wares on Amazon, using their in house ad service – ClickRiver. Here’s how it works: 1) Create your budget, 2) Develop your text ad (just like a search pay per click ad), 3) Target the ad by using keywords or shopping categories 4) Fork over your credit card 5) Sit back and count your click throughs and incremental sales.

Simply put – this is just like Google Adwords, but it runs on Amazon’s network. You can argue that if someone is already at Amazon, they’re really quite serious about making a purchase. Maybe even more so than someone who is just searching casually. Don’t you want to know for sure?

While the blogosphere continues to expand into every corner of possible content, it still isn’t that easy to find the right blog to carry your ad.

Try using Blogads to target specific blog readers. This system provides an easy to use tool for selecting blogs based on content or a search term, then developing your ad schedule, and finally, of course, paying for your ad placement and tracking the results.

Say for example that for some reason you would like to target fans of the University of Texas. For $80, you can purchase an ad that delivers approximately 73,000 impressions, and no doubt an endless quantity of burnt orange love.

Given that blog readers and writers are likely to be well-connected category mavens or enthusiasts, why not see if this tool can deliver a hard to reach audience for your brand?