it’s controversial, but here’s one way. You can pay bloggers to write about you, using PayPerPost. Here’s how their marketplace works. You create an opportunity (something you want them to write about), their network of bloggers writes something if they’re attracted to your offer, PayPerPost then verifies what’s been written, and finally manages the disbursement of whatever incentive you have provided. This approach to web advertising remains controversial on the web because it feels more like product placement – meaning that consumers may not be aware of a commercial relationship between the publisher and an advertiser.
Regardless, when moving higher in search results, it’s important that you’re aware of your options.
Payperpost has over 100,000 bloggers who are part of their network and make posts for incentives. Bloggers can be paid anywhere from $5 to several thousands of dollars per post, depending on the criteria set by the advertiser.
These types of posts are really almost exactly like product placement in movies or on TV. Ideally only bloggers who know your product or service or have something to say participate. Ultimately, if they don’t, their own readers will rebel and go click away.
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